Business Promotion Health Grid

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positioning

How would you describe your position as a business within the market?

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1 weak

  • Full service generalist

2 SOMEWHAT weak

  • A few defined segments

3 somewhERE IN THE MIDDLE

  • Clear differentiated positioning

4 somewhat strong

  • Broadly recognized category leader

5 strong

  • No competition
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WEBSITE

Your website represents…

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1 WHO YOU WERE

  • Online Brochure

2 BETWEEN WHO YOU WERE AND WHO YOU ARE

  • Brochure with eCommerce

3 WHO YOU ARE

  • Living blog, eCommerce, multiple clear CTA

4 BETWEEN WHO YOU ARE AND WHO YOU WANT TO BECOME

  • Deep, intuitive, expertise laden site with multiple CTAs

5 WHO YOU WANT TO BECOME

  • 4-6 content types with corresponding CTAs
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CONTENT STRATEGY

How would you describe your content strategy?

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1 WEAK

  • No inbound activity

2 SOMEWHAT WEAK

  • Occasional e-mail

3 SOMEWHERE IN THE MIDDLE

  • Moderate blog activity

4 SOMEWHAT STRONG

  • 3-5K words of expert educational content per month

5 STRONG

  • Complete multimedia approach 10K+ words/month
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Marketing Infrastructure CRM Automation

How would you describe your CRM systems/use?

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1 WEAK

  • No CRM

2 SOMEWHAT WEAK

  • Outdated CRM

3 SOMEWHERE IN THE MIDDLE

  • CRM with email

4 SOMEWHAT STRONG

  • CRM with various levels of interest tracking

5 STRONG

  • Automated programs, lead scoring, and website integration
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E-MAIL OUTBOUND

How would you describe your outbound email?

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1 WEAK

  • Little to no outbound e-mails

2 SOMEWHAT WEAK

  • 2-3 Outbound e-mails per year

3 SOMEWHERE IN THE MIDDLE

  • Weekly to monthly emails w/ no clear CTA

4 SOMEWHAT STRONG

  • Weekly to monthly emails w/ clear CTA (min. 3K contacts)

5 STRONG

  • Weekly emails w/ clear CTA (min. 10K contacts)
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Social Media Ads/PPC

How would you describe the effectiveness of your paid ads?

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1 NOT EFFECTIVE

  • No paid ads

2 SOMEWHAT NOT EFFECTIVE

  • 1-2 paid ads per month, 1 channel

3 SOMEWHERE IN THE MIDDLE

  • 3-5 paid ads per month, 2 channels

4 SOMEWHAT EFFECTIVE

  • 10-25 paid ads per month, 3 channels, with retargeting

5 VERY EFFECTIVE

  • 50+ Paid Ads, multi-channel, retargeting, constantly monitoring and enhancing ads based on real time data