Signage and Environment Health Grid

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Signage

1 How clear is your campus for guests to navigate?

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1 very UNCLEAR

  • No relevant signage present
  • Produces high guest anxitey

2 somewhat UNCLEAR

  • Little relevant signage present
  • Core signs only, no way finding signs
  • Produces some guest anxiety

3 SOMEWHERE IN THE MIDDLE

  • Core signs and wayfinding signs do exist (executed poorly)
  • Guests can figure things out

4 SOMEWHAT CLEAR

  • Core signs and wayfinding signs do exist
  • Guest has some confidence

5 VERY CLEAR

  • Core signs and wayfinding signs do exist
  • Attractive, branded, and cohesive signage
  • Guest has high confidence
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ENVIRONMENTS

Who or what does the environmental aesthetics of your church represent?

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1 who you were

  • Environmental design older than 20 years Old and conflicting logos are visible
  • Communicates “this church is for insiders”

2 between who you were and who you are

  • Environmental design between 12-20 years old
  • Communicates no sense of Identity, brand or culture

3 who you are

  • Environmental design between 6-12 years old
  • Some sense of Identity , brand or culture through signage, but it is muddied or confused in the way it is executed

4 between who you are and who you want to be

  • Environmental design less that 6 years old, but may be inconsistent
  • Missing the mark on strong brand consistency

5 who you want to be

  • Environmental design less that 6 years old, consistent with brand
  • Strong brand and consistency in all signs creating an ecosystem of culture and style