The Branding Analogy

A Rowing Team?

"May the God who gives endurance and encouragement give you a spirit of unity among yourselves as you follow Christ Jesus." Romans 15:5

Have you ever observed a rowing team? Each member pulling in perfect unison to move the vessel across the water. Every paddle striking the water at the exact same moment.

 ...catch, drive, release....catch, drive, release... 

Each team member is aligned and in sync. At the front of the boat sits the coxswain—responsible for steering and race strategy—helping guide the perfectly harmonized team toward victory. Together they train, overcome, and pursue their goal. Together they push toward one purpose.

Branding = Alignment.

Did you know that you could align everything you do toward a pre-defined experience that impacts lives? It starts by aiming toward a clear and precise destination. Get every leader, every team member, every marketing effort and even the passengers to know their role. 

Then, row with all your might toward the single goal.