The Design Analogy

Fly Fishing?

" that in every way they will make the teaching about God our Savior attractive." Titus 2:10b

What catches your eye?

Minor variances in design make all the difference. What attracts one repels another. The serious fisherman takes bait very seriously. He knows, however, that having the right bait is just the start. There has to be a strong connecting line between the fisherman and his fish. 

In our media-saturated world, design is like bait—it plays a key role in catching peoples’ attention. Strategic design enables you to attract the right fish in just the right way—connecting them to who you are and drawing them in. 

Jesus taught us to be fishers of men. Our communication should be casting a net or tossing a line. It should be appealing and aimed at the right target.

Are you creating strong connections with your audience?

Are you fishing with the right bait?