It's about sheep
“Be diligent to know the state of your flocks, and attend to your herds.”
Understanding the lifestyle patterns and ministry choices of congregations in today’s complex society is often like trying to herd cats. The complexity, however, has not decreased the charge. We are to be diligent to understand the exact positioning, direction, and momentum of the spiritual lives within the flock.
If your website is no more than an online brochure, you are missing the opportunity to track, measure, and connect with people at every level—understanding how they move and what they do. Through evaluation and calibration, you ensure that you maintain your course and they theirs.
Using technology to effectively enhance community, maintain databases, track information, reach current membership, and present yourself to the surrounding community, will help you establish optimal performance and inspire connections with sheep at every level.