Marketing Can't Contain Us
FOR YEARS WE HAVE POUNDED THE TABLE that marketing is a much bigger topic than most people realize. We have said vehemently that marketing is about everything you do. I have poured out my heart passionately at conferences and I have written tirelessly that everything we do that affects the perception of who we are is marketing and that it's our responsibility to steward such things.
What's really funny, is that as we always believed that marketing was a giant umbrella, we as a firm have simply gone beyond it.
10 years ago we focused on:
- Print work
- Pre-designed websites
Today our focus has shifted to:
- Organizational Health
- Optimized Assimilation
- Team Building
- Change Management
In addition to the expansion of the scope of what we do, we've also, in the last 18 months, made dramatic changes to the way that we do it. As a firm, believe it or not, we've taken on the challenge to spend more time in deeper relationships with a precious number of clients. This spirit-led directive has been game changing, not just for us as a firm, but for the clients that we serve. The fruit just keeps growing and the amount of lives that are being touched as a result of who we are today is increasing at an exponential level.
What does all this mean? It means, that we are not the firm today that we were 2 years ago, 5 years ago, or 10 years ago. Our relationships are deeper, longer and wider and our effectiveness considerably higher. We hope to have the opportunity to serve you as this new firm. You'll hear more about it as we progress. From this point forward, we are Artistry Labs—focused on consulting, design and technology, serving the body of Christ. Our mission is strategic transformation.
Richard L Reising
President, Artistry Labs