Brand Health Grid

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consistency

How consistent are your core elements?

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1 very inconsistent

  • Different expressions on website/social, materials, and environments

2 somewhat inconsistent

  • No clear point of focus
  • Competing design and style

3 consistent

  • Void of confusion in identity
  • Consistent design and style

4 clean and simple

  • Clean with intentional, smart design
  • Simple and consistent throughout

5 full brand consistency

  • Connectedness across website and environments
  • Communicates a consistent, cohesive picture
  • Consistent design and style, sub brands within main brand eco system
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style

1 who you were

2 between who you were and who you are

3 who you are

4 between who you are and who you want to be

5 who you want to become

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Cohesive

Eco-system of branding throughout ministries and campus.

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1 non-Existent

  • Key Ministries not supported through brand

2 non-cohesive

  • No cohesion in any additional brands

3 somewhat non-cohesive

  • Sub branding, but inconsistent with main brand

4 somewhat cohesive

  • Sub branding consistent with main brand

5 completely cohesive

  • Cohesive brand and communications strategy for all major ministries
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Community Relevance

1 outdated

  • Clear style from a past era (time stamped)
  • Appears 12+ years old
  • Tone-def to the external community

2 declining

  • Becoming outdated (on it's way out)
  • In need of an updated expression
  • Appears 8+ years old
  • Stale, stagnant

3 generic

  • Not unique in style from other churches
  • Does not communicate the churches distinct culture and style

4 memorable

  • Distinct in style
  • Unique to the community
  • Fits community values
  • Bridges the gap between the church and the community
  • Appeals to intended target audience

5 visionary / inspirational

  • Appeals to intended target audience
  • Brand is recognized externally in community
  • Aspirational to other churches / organizations