consistency
How consistent are your core elements?
1 very inconsistent
- Different expressions on website/social, materials, and environments
2 somewhat inconsistent
- No clear point of focus
- Competing design and style
3 consistent
- Void of confusion in identity
- Consistent design and style
4 clean and simple
- Clean with intentional, smart design
- Simple and consistent throughout
5 full brand consistency
- Connectedness across website and environments
- Communicates a consistent, cohesive picture
- Consistent design and style, sub brands within main brand eco system
style
1 who you were
2 between who you were and who you are
3 who you are
4 between who you are and who you want to be
5 who you want to become
Cohesive
Eco-system of branding throughout ministries and campus.
1 non-Existent
- Key Ministries not supported through brand
2 non-cohesive
- No cohesion in any additional brands
3 somewhat non-cohesive
- Sub branding, but inconsistent with main brand
4 somewhat cohesive
- Sub branding consistent with main brand
5 completely cohesive
- Cohesive brand and communications strategy for all major ministries
Community Relevance
1 outdated
- Clear style from a past era (time stamped)
- Appears 12+ years old
- Tone-def to the external community
2 declining
- Becoming outdated (on it's way out)
- In need of an updated expression
- Appears 8+ years old
- Stale, stagnant
3 generic
- Not unique in style from other churches
- Does not communicate the churches distinct culture and style
4 memorable
- Distinct in style
- Unique to the community
- Fits community values
- Bridges the gap between the church and the community
- Appeals to intended target audience
5 visionary / inspirational
- Appeals to intended target audience
- Brand is recognized externally in community
- Aspirational to other churches / organizations