Church Promotion Health Grid

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online search

How active is your church at improving Google search results?

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1 very inactive

  • Not actively reviewing and adjusting

2 SOMEWHAT inactive

  • Review and adjust every 12 months

3 somewhERE IN THE MIDDLE

  • Review and adjust every 6 months

4 somewhat active

  • Review and adjust quarterly

5 very active

  • Review and adjust monthly
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social media

How do you describe your church's social media use?

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1 we don't use it

2 we use it in bits and spurts

  • No one owns social media

3 we use it consistently to keep regular attenders in the loop

  • There is an owner, but little strategy

4 we use it consistently to showcase events and culture

  • There is an owner, and some strategy

5 we use it to showcase culture and evangelize

  • There is an owner and a strong expansion strategy
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Paid Advertising (Paid search + FB/IG/Google Ads)

How active is your church at improving paid promotional ad results?

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1 very innactive

  • Not actively using ads

2 SOMEWHAT innactive

  • We use ads sporadically

3 SOMEWHERE IN THE MIDDLE

  • Have a base of Search Ads
  • Not proactively calibrating

4 SOMEWHAT active

  • Have a base of tested Search Ads
  • Sporadic use of other ads

5 very active

  • Run calibrated ads on multiple platforms
  • Updated and monitored each week
  • Creating good conversion
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website

Your website represents…

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1 WHO YOU WERE

  • Very dated design
  • Introverted content

2 BETWEEN WHO YOU WERE AND WHO YOU ARE

  • Somewhat dated design
  • Uncalibrated content

3 WHO YOU ARE

  • Design is a reflection of who you are
  • Content is outsider friendly

4 BETWEEN WHO YOU ARE AND WHO YOU WANT TO BECOME

  • Design is visionary—a reflection of who you are becoming
  • Content is outsider focused

5 WHO YOU WANT TO BECOME

  • Design is beyond visionary—a reflection of who you wished you were
  • Content is outsider focused
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CONTENT STRATEGY

How would you describe your content strategy?

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1 WEAK

  • No new content, including media

2 SOMEWHAT WEAK

  • No new written content
  • Weekly video uploads

3 SOMEWHERE IN THE MIDDLE

  • Sporadic new content that is community-relevant
  • Weekly video uploads

4 SOMEWHAT STRONG

  • Frequent new content that is community-relevant
  • Weekly video uploads and more

5 STRONG

  • Strategic and consistent plan for content that is community-relevant
  • Weekly relevant, topic-rich video uploads
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E-MAIL OUTBOUND

How would you describe your mass e-mail to internal lists?

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1 WEAK

  • Little to no outbound e-mails

2 SOMEWHAT WEAK

  • 2-3 Outbound e-mails per year

3 SOMEWHERE IN THE MIDDLE

  • Quarterly-monthly outbound e-mails

4 SOMEWHAT STRONG

  • Topic-driven e-mail lists
  • Monthly outbound e-mails

5 STRONG

  • Topic-driven e-mail lists
  • Assimilation-driven e-mail lists
  • Monthly outbound e-mails