online search
How active is your church at improving Google search results?
1 very inactive
- Not actively reviewing and adjusting
2 SOMEWHAT inactive
- Review and adjust every 12 months
3 somewhERE IN THE MIDDLE
- Review and adjust every 6 months
4 somewhat active
- Review and adjust quarterly
5 very active
- Review and adjust monthly
social media
How do you describe your church's social media use?
1 we don't use it
2 we use it in bits and spurts
- No one owns social media
3 we use it consistently to keep regular attenders in the loop
- There is an owner, but little strategy
4 we use it consistently to showcase events and culture
- There is an owner, and some strategy
5 we use it to showcase culture and evangelize
- There is an owner and a strong expansion strategy
Paid Advertising (Paid search + FB/IG/Google Ads)
How active is your church at improving paid promotional ad results?
1 very innactive
- Not actively using ads
2 SOMEWHAT innactive
- We use ads sporadically
3 SOMEWHERE IN THE MIDDLE
- Have a base of Search Ads
- Not proactively calibrating
4 SOMEWHAT active
- Have a base of tested Search Ads
- Sporadic use of other ads
5 very active
- Run calibrated ads on multiple platforms
- Updated and monitored each week
- Creating good conversion
website
Your website represents…
1 WHO YOU WERE
- Very dated design
- Introverted content
2 BETWEEN WHO YOU WERE AND WHO YOU ARE
- Somewhat dated design
- Uncalibrated content
3 WHO YOU ARE
- Design is a reflection of who you are
- Content is outsider friendly
4 BETWEEN WHO YOU ARE AND WHO YOU WANT TO BECOME
- Design is visionary—a reflection of who you are becoming
- Content is outsider focused
5 WHO YOU WANT TO BECOME
- Design is beyond visionary—a reflection of who you wished you were
- Content is outsider focused
CONTENT STRATEGY
How would you describe your content strategy?
1 WEAK
- No new content, including media
2 SOMEWHAT WEAK
- No new written content
- Weekly video uploads
3 SOMEWHERE IN THE MIDDLE
- Sporadic new content that is community-relevant
- Weekly video uploads
4 SOMEWHAT STRONG
- Frequent new content that is community-relevant
- Weekly video uploads and more
5 STRONG
- Strategic and consistent plan for content that is community-relevant
- Weekly relevant, topic-rich video uploads
E-MAIL OUTBOUND
How would you describe your mass e-mail to internal lists?
1 WEAK
- Little to no outbound e-mails
2 SOMEWHAT WEAK
- 2-3 Outbound e-mails per year
3 SOMEWHERE IN THE MIDDLE
- Quarterly-monthly outbound e-mails
4 SOMEWHAT STRONG
- Topic-driven e-mail lists
- Monthly outbound e-mails
5 STRONG
- Topic-driven e-mail lists
- Assimilation-driven e-mail lists
- Monthly outbound e-mails