Facing the misconception of what a Communications Director can and should do.
FACING THE MISCONCEPTION OF WHAT A COMMUNICATIONS DIRECTOR CAN AND SHOULD DO
Truth is, if we get 2 out of these 11, we have done well—and if we expect them to do more, we might be sorely disappointed. If, by a long shot, you get 3 or more, you better look out—someone else knows it and they could be hired away.
For Many Churches...
Our tendency will be to expect more out of a hire than they could ever give us. This leads to frustration with their output and a likelihood of overworking them.
We have to start by knowing that these talent sets are not common in one person. Great accountants are not usually great sales people and great designers are not usually great project managers—it takes a team. There is often a greater need for planning, management and coordination than we initially consider on the journey from high level strategy to high quality execution.
Seriously consider what it looks like to partner with a team that has this talent set and a passion to work with churches. The right team can even help you be more deliberate in all you do. The right team will understand your heart and challenge you to be an even better church—taking your ministry to a new level.
Depending on your need, you might get all 11 of the above for less than what you would pay for a single full time person.
For Many Communications Directors...
We are often facing an uphill battle. Those that hired us meant well, they simply are not aware of the complexity of our work—and the time it takes to have truly aligned strategy as well as high-quality, branded design execution. How do you help them understand? Strike up a conversation by getting Church Marketing 101 into your leadership's hands. Take it further by talking with us to help your church put a strategy together that we can work with you on that is powerfully deliberate and truly culture-shaping. Strategic transformation starts here.
By Richard Reising
