Our Thoughts

Insights on church, strategy,
& culture.

Moving your audience through design
Wednesday, October 5, 2016 12:41 PM

Moving your audience through design

Wednesday, October 5, 2016 12:41 PM
Wednesday, October 5, 2016 12:41 PM

Have you ever noticed that the average designer looks like they are in the band? Ever notice the odd coincidence that so many music people also dabble in design? Ever wonder why? Let me play a few chords of the common bond between music and design...

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Signs that you are not ready to rebrand your church
Monday, September 19, 2016 10:22 AM

Signs that you are not ready to rebrand your church

Monday, September 19, 2016 10:22 AM
Monday, September 19, 2016 10:22 AM
How to know when the issue is church branding vs. something else altogether

Great branding is inspiring. It is easy to recognize. When we do not have great branding, it can even haunt us. It can lead us to feel that it is the one thing that is holding back our growth. The challenge is that rebranding is not always a quick-fix for our “growing” concerns. It can actually do more harm than good. 

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The Power of Great Church Signage
Saturday, June 1, 2013 1:49 PM

The Power of Great Church Signage

Saturday, June 1, 2013 1:49 PM
Saturday, June 1, 2013 1:49 PM

One of the greatest challenges found within the church is the ability to process our own churches from outsider perspectives. Our denominations, church buildings, and websites all say something to a visitor about what we value. Guess what? So does our signage. And quite poignantly, it actually says something to visitors about how much we value them...

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The Ideal Communications Director
Tuesday, January 1, 2013 3:38 PM

The Ideal Communications Director

Tuesday, January 1, 2013 3:38 PM
Tuesday, January 1, 2013 3:38 PM

Facing the misconception of what a Communications Director can and should do.

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