Our Thoughts

Insights on church, strategy,
& culture.

Is your church over or under exposed?
Wednesday, October 5, 2016 3:23 PM

Is your church over or under exposed?

Wednesday, October 5, 2016 3:23 PM
Wednesday, October 5, 2016 3:23 PM

During my travels serving churches, I’ve noticed that very few churches have a balanced response to what is a core facet of a healthy church: exposure. Exposure is critical to understanding who you are as a church and finding your way. And while I know that there are some church "hermits" out there, there are just as many church "followers" to ensure that there are large crowds on each side of  “the exposure ditch...”

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The Deeper Truth of Worship Style Transitions
Wednesday, October 5, 2016 1:40 PM

The Deeper Truth of Worship Style Transitions

Wednesday, October 5, 2016 1:40 PM
Wednesday, October 5, 2016 1:40 PM

We often run into a church that is in transition, looking for decisiveness on tender topics... "Should we have multiple worship styles?" "Do we go more acoustic?" "More Hillsong?" "What about the hymns?" "Why are we not attracting certain groups of people?"

These are the issues I tend to love the most...

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Moving your audience through design
Wednesday, October 5, 2016 12:41 PM

Moving your audience through design

Wednesday, October 5, 2016 12:41 PM
Wednesday, October 5, 2016 12:41 PM

Have you ever noticed that the average designer looks like they are in the band? Ever notice the odd coincidence that so many music people also dabble in design? Ever wonder why? Let me play a few chords of the common bond between music and design...

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Signs that you are not ready to rebrand your church
Monday, September 19, 2016 10:22 AM

Signs that you are not ready to rebrand your church

Monday, September 19, 2016 10:22 AM
Monday, September 19, 2016 10:22 AM
How to know when the issue is church branding vs. something else altogether

Great branding is inspiring. It is easy to recognize. When we do not have great branding, it can even haunt us. It can lead us to feel that it is the one thing that is holding back our growth. The challenge is that rebranding is not always a quick-fix for our “growing” concerns. It can actually do more harm than good. 

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The Power of Great Church Signage
Saturday, June 1, 2013 1:49 PM

The Power of Great Church Signage

Saturday, June 1, 2013 1:49 PM
Saturday, June 1, 2013 1:49 PM

One of the greatest challenges found within the church is the ability to process our own churches from outsider perspectives. Our denominations, church buildings, and websites all say something to a visitor about what we value. Guess what? So does our signage. And quite poignantly, it actually says something to visitors about how much we value them...

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